Evaluation Question 3

What have you learnt from your audience feedback?

When it comes to creating an advertising campaign for a media product, the crucial aspect to making it effective is that it must appeal to its target audience. This audience, once established, will then give media companies the chance to test their product on them, giving them relevant feedback. It is this feedback that leads to the product being improved or refined so that it achieves its financial targets upon release.



Once our intial draft of the trailer was complete, we had the perfect oppurtunity to 'screen' it to a sample of out peers. This formed the basis of effective feedback as the average age of our classmates, 17-19, conformed to the average age of cinema-goers. This meant we had the demographic for our audience, the screening involved several viewings of the trailer as a draft, with an evaluation sheet for the audience to fill in, with questions such as "what did you think was sucessful" and "what did you believe should be improved". These questions gave us the ability to make the changes that the audience want in order to improve the product's sales value.

The feedback recieved suggested that, in terms of the trailer, that it did not conform to the conventions of short frames and quick-fire cuts. As well as this, our audience believed that the general narrative and theme were unclear in our trailer because we had not included enough information to allow the audience to get a grasp for what the plot was about. Our trailer has been posted onto Youtube, so it also has the exposure to a public audience which can also lead to more public feedback from a younger audience. Most of the feedback regarding my poster and magazine cover made me notice that I had challenged many conventions of existing products; this was mainly through the organisation of text or the appearance of the text itself. However, many of the comments from our audience suggested that the technical aspects of our trailer were effective, specifically the camera angles and lighting effects.

All of this encouraged us to look back at our products and from this we decided to find existing products that would operate as effective style models. A style model helped us to see the sucessful elements of existing products and from this we reshaped what we had created to better conform to stereotypes while also satisfying the requests made by the audience feedback. In summary, the feedback from our target demographic was immensely influential to the final developments of our products