The ancillary products that support the main media product are an example of how media distributors create effective advertisements that give a media product publicity.
Media products are promoted through trailers, magazine articles/covers. posters, billboards and many other exclusive promotional events. These events help distributors work out who their exact target market is and how they can better develop their campaigns Big Blockbuster films get a lot of media attention and many advertising methods are used in order to ensure that the target audience come in contact with the product before it is released. It is these things that give the films the biggest chance at suceeding in their opening weekend. Independant films do not get the same amount of media publicity because they are stereotypically not projected to accumulate as much in profits and these advertising methods cost a lot of money, this normally leads to the promotion efforts being in proportion to the estimated revenue.
The advertising poster is effective at displaying the best visual advertisement without a need for a large amount of information. The poster is very important to the campaign as it the most accessible advertisement and it is also free as it is the type of promotion that would appear on busses or billboards for the public to see as they passed. Although this is a simple promotional text it is important that it shows the highlights of the main product without exposing the full story, in a similar way that the teaser trailer does. I think my poster effectively presents the genre and the themes of the film which is what it was created for, making it a successful product.
The magazine cover is equally, if not more, important as it present the production company with a chance for more advertising and possible interviews and reviews that could really aid the effectiveness of the release weekend and then the showtimes to follow. The benefit of being featured on a magazine cover is that there are not an exceptional number of these kinds of magazines available, so getting featured is an impressive feat. A magazine cover gives more information than the poster and is designed to invite the audience to purchase/read the contents. They do this by utilising the films unique selling point to maximise sales, which gives even more publicity for the film. I think my poster is relevant to the house style of EMPIRE and effectively presents a good amount of information for potential buyers to see and be persuaded by.
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